Our statement

We are now introducing a brand new concept to the equestrian market. A concept where every browband is unique and only produced in very limited editions. The browbands are made from English quality leather and we personally hand decorate every single browband with Swarovski crystals.
The browbands are available in all possible colors of the Swarovski crystals that you can imagine. Therefore it is possible for us to create unique designs, which are distinct in character, both in terms of crystal designs and in color variations.
In doing that there will be something for all kinds of customers and all kinds of taste, from the low key Swarovski browband suitable for the everyday use, to the massive BLING effect, that you would want to show off at the competitions on weekends, to present your horse in the most beautiful way.
We offer our customers their personalized look and to match every color trend on the market.
You will get the opportunity to be part of a unique concept that combines the best of Danish luxury design with the new trends on the market.

Help us to help others:
Some of the most important for us is to help where we can. Therefore, it is part of Innrider’s DNA that we support charitable causes. This also means that you as a customer can help to improve animal welfare around the world together with us as we each year select our key issues to support.

The people of Innrider
Innrider consists of a core duo, as well as a supporting quality team, all contributing to the brand Innrider.

Jeanett Andersen and Maria Dehnhardt are the driving forces behind Innrider. They got to know each other at the competitions back in pony years where they were both part of the national team. They continued without the horses since the passion for design grew stronger and thus Innrider was a reality. A brand based on innovation and quality.